Welcome to Marketing Matters’ very own Halloween Week Countdown Spooktacular. Throughout the week, we will be counting down the top five Halloween monsters and ghouls while using them to look at some of marketing’s ins and outs. Run to your closet, grab a bat, and prepare. We are going to take on some of the wickedest monsters around.
Yes, ghosts. I am not a big fan of these Halloween spooks but how can I not mention them. There are literally dozens of Hollywood classics that have been based upon a good ol’ haunting or possession. When I think of ghosts, the first movie that comes to mind is Poltergeist. I can remember how scary that movie was when I was a little kid. The sequels weren’t all that bad either.
I recently watched “A Haunting in Connecticut.” It was an okay movie. It was definitely suspenseful and if you are looking for a spooky movie to scare yourself with this Halloween week, you might want to put it on your list.
What’s the tie between Halloween ghosts and the marketing matters blog? I thought I would take a second to address ghost blogging. I’m not a fan. So much of blogging is about building credibility with your audience. If they find out that someone else is writing your blog posts for you, you risk losing your entire audience.
I suppose you can get away with it if you are a Hollywood celebrity, but even then, you really should ask yourself what your goal is. If it is to develop credible relationships with your audience, then you had better take time to write your own blogs or just not create on at all.
Writing your own blog is easier than you think:
- Before you set your blog up, write down the potential topics you could write about.
- Ask your customers and team members what they would like to see you write about.
- Think about what goals you have for your blog and write them down.
- If you are technically challenged, ask a friend or explore one of the simpler blogging services like Posterous, Blogger or Tumblr.
- Set up your blog and keep your design simple.
- Set a regular time to write.
What will tomorrow bring? Which scary Halloween monster will we explore? Send me your thoughts on what it should be.
image credit – theperfectlifelivers.blogspot.com