It is not my job – I have heard these five words in a variety of ways. There are those people that are direct about it. They say, “I have fulfilled my share of the project. They need to be responsible for the rest.” There are those people that are indirect about it. They say, “Well, you know, ummm, I have several other projects I am working on. I have probably helped out with as much as I can do at this point. Could you see if someone else can take it from here?” For me, these words are deal breakers, especially in the marketing world.
I feel this way out of a sheer devotion I have to my clients and/or employers. When they hire me, my goals is to deliver them the best product available. As marketers, our job is to find solutions, take responsibility and see projects through to the very end.
Creating a great marketing plan and dropping in the client’s lap is simply not enough.
How can you avoid this?
- Know what you are getting into ahead of time.
- Ask the right questions of the client.
- Take time to understand the client’s needs, wants, and unknown desires. Going beyond her needs and wants is where you will wow her.
- If you have limitations (time, ability, interest), make sure the client understands them from the beginning.
- Be a problem solver not a problem avoider.
- When you accept a job/account, take responsibility for every aspect of it. Though you may not “do everything,” be there to ensure that all the pieces fall into place.
“It is not my job” is something you should drop from your vocabulary, especially if you want to live and thrive in today’s business environment. Instead, reframe how you approach your job. When you run into a challenge or new problem, approach it as an opportunity to enrich your learning and resume.
Sure, you should have boundaries. They are healthy and they should be established right up front with your future client or employer. But from that point on you must take responsibility.