For many of us, the thought of being “like Steve” might sound impossible. Right? Let’s be real. Steve built Apple. Then he built Pixar. Then he turned around and rebuilt Apple. The guy has defied conventional wisdom time and time again. He is so great at what he does that many of us fear the day he leaves Apple. How in the world can an average guy learn to be like Steve?
It is possible and as long as you are willing to be open-minded and willing to work your butt off, you can achieve greatness; you can be just as innovative as Steve Jobs. Carmine Gallo, author of “The Presentation Secrets of Steve Jobs” (amazon affiliate link) has a great book coming out this month that will show you how.
It is called “The Innovation Secrets of Steve Jobs” and you are going to love it. For those of you that read Carmine’s earlier book, this one will seem familiar to you. Carmine does a great job identifying the 7 key principles that Jobs brings to Apple and how it has allow the company to become one of the world’s leading innovation companies.
What is interesting about Gallo’s perspective is that it breaks with so many other books on the same subject. No where in the book does he talk about brainstorming or giving IQ tests for new hires. What he does discuss is building cultures that thrive on innovation and what steps you can take to mimic Steve’s success.
What is the single most important thing I took away from the book? The answer to this is simple. Apple is innovative because they have taken the time and committed to becoming innovative. They have made their own rules as they have gone along. They don’t allow themselves to be swayed from their vision.
If you are ready to transform your culture, pre-order Carmine’s book and start building a complete vision of what you want to be.