#weeklymarketinggems and #myweeklyrecap

photo of eagle ranch and golf courseAfter a week in the beautiful Eagle, Colorado, I have returned with some great treasures, blog posts and other great Web content that you have to read. Check out the links below for some great people to follow.

Weekly Marketing Gems

Branding – Has Mediocrity Become the New Good? – In this post, Jack Macholl talks about the reason shy you should be more focused on your brand than ever before.

Unleashing the Rudy Within Us – Suzanne Vera is awesome. If you are not following her yet, it is time. She has a great writing style and her ideas are fresh. In this post, she provides us with a little inspiration about how we can be our best.

How to Show Sincere Appreciation to Your Customers – Loyal customers matter more than you might imagine and in this post, Josh Chandler talks about some of the things you can (and should) be doing to thank them for their repeated business.

The Weapons are Ahead of the Tactics – Thanks goodness for Marjorie Claymen’s great ideas. In this post, she draws a line in the sand and makes it clear that we must start thinking clearly about our marketing strategy and tactics long before we start deploying the “weapons.” This is an awesome post and by far my favorite one this week!

I Just Quit My Offline Job – Sally Neill talks about the impact quitting her day job will have on her life. Hmmm…

3 Ways to Find a Proffitable Niche – This is probably one of the most fleeting tasks in the business world. So many businesses fail to define a clear niche and then they end up marketing to the masses. This approach almost never works. Check out Alex’s article for some times on defining your niche.

Is The Term Social Media Holding You Back? – David Meerman Scott is one of my marketing heroes. His work has captured the essence of what social marketing and public relations should be about.

“Top Chef Just Desserts” Promotes Sweet Deal – Janice Reinold shares a pretty cool promotion that she recently saw outside her office.

Why I Changed My Coffee Religion – If you are a coffee drinker and you have a favorite spot to go for it, this blog post might resonate with you. Scott Stratten talks about the importance of customer loyalty and how simple mistakes can drive it away.

Smart Phone GPS Apps and the Customer Experience – I am not a big fan of GPS. We’ve survived for ages without it, but as I have started to travel more, I have discovered what a blessing it can be. C. B. Wittemore dives into the wacky world of GPS and shares her amazing ideas about it and asks some great questions.

Orange Revolution: Review – Chris Brogan reviews another great book that you might want to add to your marketing reading list.

Trends That Will Shape Small Business Next Year – John Jantsch of Duct Tape Marketing talks about his predictions for where we are headed in the small business world. It is a fascinating read and I’d have to say that I hope his predictions come true.

What Do Employers Want in a CSM Strategist? – Jeremy’s post is awesome. If you are interested in pursuing a career in social marketing, you need to take a look at what he is talking about here.

Why What I Did Started a Pile of Bunnies – Several of the posts above talk about branding, finding niches, and finding ways to matter to your customers. In this post, Linda Esposito shares an interview she conducted with Naomi Dunford. It provides a great look at why as a business person or marketer, we must strive to be different and align our passions with our goals.

Marketing into Sameness, Part 1 – Writer and marketing genius, Roy Osing shares some profound insights into how companies are continually screw up by comparing themselves to their competitors. What’s the answer? You’ll have to read part 2 of this series to find out.

My Weekly Recap

Monday – Flight vs. Invisibility – if you were a superhero, would you choose flight or invisibility as your superpower?

Tuesday – A List of 100 – Writing a list of 100 can help you find your most potent and creative ideas.

Wednesday – Book Review: Guy Kawasaki’s “Art of the Start.”

Thursday – Social Media: Self Fulfilling Prophecy or Self Fulfilling Delusion? – Are we really getting our investment back from social media?

Friday – Starbuck’s gets it. Do you? – We take a quick look at how Starbucks is using a number of great practices to engage their loyal fans while still remaining profitable.

Thanks for reading and I hope your weekend is off to a wonderful start!

Jason's Signature

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15 thoughts on “#weeklymarketinggems and #myweeklyrecap

  1. Wow Jason, I’m flattered.

    Thank you so much :)

    I was just happy I finally found a way to combine 2 of my great loves, the Civil War and marketing. Who woulda thought? haha :)

    1. Marjorie,

      Your writing and imagination are amazing. Putting the two topics together was a stroke of genius. More importantly, it was incredibly relevant to today’s marketing world. Please keep up the great work. What might you tie together next time? :)

      Jason

    1. Josh,

      I am happy to include you. Actually, your blog and site was a great find. I am in the process of redeveloping my own blog and yours will serve as a nice example of what could be done. I feel pretty lucky to have connected with you and I look forward to reading your future posts.

      Thanks for all your efforts,

      Jason

  2. Hi Jason-

    Wow! What a nice surprise to wake up to. I appreciate this mention of the Naomi Dunford challenge. She’s quite the shrewd marketer, that one ;). It was great fun to answer her questions, tighten up my vision, and meet cool people online…like you :)

    Thanks for recognizing a mental health blog –that in and of itself, is most meaningful.

    ~Linda

    1. Linda,

      Thank you for the great writing. I’ve been following your blog for the last couple months as part of my own effort to diversify my reading habits. You are providing the world with some fantastic content.

      Jason

  3. Hey Jason, really awesome weekly review, some awesome links here my friend – and I love the way you tied them all into the post like that – flowed nicely.

    Thanks for the link love and the honourable mention, I agree that that guest post from Joshua was awesome!

    Ciao for now mon frere

    1. Alex,

      Thank you for all your effort. I agree – Josh is a pretty talented guy as are you. I am glad we connected and I look forward to reading all of your future blog posts.

      Jason

  4. Thank you so much for the mention, Jason! Very flattered.
    Glad you found my Top Chef promotion entry interesting (and the dessert was really good too!)
    Now I’ll go ahead and read the other mentions that you included in your entry.

    Thanks again!

    1. Janice,

      There are some incredibly cool things going on in the food world these days. I loved your article and I look forward to reading your future posts.

      Jason

  5. Jason,thanks for the kind mention on your blog. I enjoy your writing style and the generosity shown toward fellow mareting professionals. All the best to you. Jack

  6. Jason

    Thank you so much for including the article with such a well respected group of others. That article is an inspiration to people who are struggling or are down and need to remember that we all have a part of us that is that go getter and to never forget it. Sure, we all complain about this or that but when the complaining starts to consume us, it leads to excuses and that is path that in business leads to no mans land. Being grateful to be here in the social space and not obsessing on the numbers or comparing to industry leaders and feeling down as you are not receiving the successes that they are – working hard but also taking the time to get to know people and being grateful for the opportunity is that Rudy in all of us.

    @SuzanneVara

    1. Suzanne,

      Thank you. I must say that finding your blog was a nice break for me. Your writing and perspective is unique and you are adding a ton of value to the social landscape.

      As you pointed out, so often in life success comes down to ones perspective and willingness to try. We might not grow up to be the next Seth Godin or Chris Brogan. We may never reach millions of people with our blogs. But if we make a difference for a couple people, even one, we have done something special.

      Please stay in touch,

      Jason

  7. Jason, thanks so much for including me in your weekly marketing gems. I am honored beyond belief and love how you describe my post. You include some fantastic resources in this post.

    Best,
    CB

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