After a week in the beautiful Eagle, Colorado, I have returned with some great treasures, blog posts and other great Web content that you have to read. Check out the links below for some great people to follow.
Weekly Marketing Gems
Branding – Has Mediocrity Become the New Good? – In this post, Jack Macholl talks about the reason shy you should be more focused on your brand than ever before.
Unleashing the Rudy Within Us – Suzanne Vera is awesome. If you are not following her yet, it is time. She has a great writing style and her ideas are fresh. In this post, she provides us with a little inspiration about how we can be our best.
How to Show Sincere Appreciation to Your Customers – Loyal customers matter more than you might imagine and in this post, Josh Chandler talks about some of the things you can (and should) be doing to thank them for their repeated business.
The Weapons are Ahead of the Tactics – Thanks goodness for Marjorie Claymen’s great ideas. In this post, she draws a line in the sand and makes it clear that we must start thinking clearly about our marketing strategy and tactics long before we start deploying the “weapons.” This is an awesome post and by far my favorite one this week!
I Just Quit My Offline Job – Sally Neill talks about the impact quitting her day job will have on her life. Hmmm…
3 Ways to Find a Proffitable Niche – This is probably one of the most fleeting tasks in the business world. So many businesses fail to define a clear niche and then they end up marketing to the masses. This approach almost never works. Check out Alex’s article for some times on defining your niche.
Is The Term Social Media Holding You Back? – David Meerman Scott is one of my marketing heroes. His work has captured the essence of what social marketing and public relations should be about.
“Top Chef Just Desserts” Promotes Sweet Deal – Janice Reinold shares a pretty cool promotion that she recently saw outside her office.
Why I Changed My Coffee Religion – If you are a coffee drinker and you have a favorite spot to go for it, this blog post might resonate with you. Scott Stratten talks about the importance of customer loyalty and how simple mistakes can drive it away.
Smart Phone GPS Apps and the Customer Experience – I am not a big fan of GPS. We’ve survived for ages without it, but as I have started to travel more, I have discovered what a blessing it can be. C. B. Wittemore dives into the wacky world of GPS and shares her amazing ideas about it and asks some great questions.
Orange Revolution: Review – Chris Brogan reviews another great book that you might want to add to your marketing reading list.
Trends That Will Shape Small Business Next Year – John Jantsch of Duct Tape Marketing talks about his predictions for where we are headed in the small business world. It is a fascinating read and I’d have to say that I hope his predictions come true.
What Do Employers Want in a CSM Strategist? – Jeremy’s post is awesome. If you are interested in pursuing a career in social marketing, you need to take a look at what he is talking about here.
Why What I Did Started a Pile of Bunnies – Several of the posts above talk about branding, finding niches, and finding ways to matter to your customers. In this post, Linda Esposito shares an interview she conducted with Naomi Dunford. It provides a great look at why as a business person or marketer, we must strive to be different and align our passions with our goals.
Marketing into Sameness, Part 1 – Writer and marketing genius, Roy Osing shares some profound insights into how companies are continually screw up by comparing themselves to their competitors. What’s the answer? You’ll have to read part 2 of this series to find out.
My Weekly Recap
Monday – Flight vs. Invisibility – if you were a superhero, would you choose flight or invisibility as your superpower?
Tuesday – A List of 100 – Writing a list of 100 can help you find your most potent and creative ideas.
Wednesday – Book Review: Guy Kawasaki’s “Art of the Start.”
Thursday – Social Media: Self Fulfilling Prophecy or Self Fulfilling Delusion? – Are we really getting our investment back from social media?
Friday – Starbuck’s gets it. Do you? – We take a quick look at how Starbucks is using a number of great practices to engage their loyal fans while still remaining profitable.
Thanks for reading and I hope your weekend is off to a wonderful start!