Objectified: A Review

Objectified Movie PosterAre you a fan of great design? Are you interested in the visual world? Did you ever wonder why they chair you’re sitting on right now looks and feels the way it does?

If you answered yes to any of these questions, then I have a great movie for you. Objectified is a documentary that introduces you to the often misunderstood world of industrial design. Look around the room you are sitting right now. Everything you are looking at was designed by someone.

Think about that for a moment. How an item feels, it shape, what color it is, its weight, all of this was designed by someone. Some wonderful designer sat down and sketched out ideas, developed prototypes, tested them over and over, and spent hours on end in front of a computer developing the final plans for it.

Have you ever bought something, say like an iPod, that “just worked”? It worked so well that it almost felt like it was invisible. The controls were super intuitive and it fit in your hand just right. This is what good design is all about.

Objectified gives you a first hand look at products being conceptualized, built and what they look like when completed. More importantly, you’ll get a chance to see interviews with some of the world’s best designers, including Apple’s Jonathan Ivy and IDEO’s Tom Kelly.

I will admit, I loved this movie, but I’m also a design snob. However, if you enjoy design as much as I do, this movie is a must see.


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