Choices: A Perplexing Thought

Watch this TED presentation from Sheena Iyengar as she lays out the case against offering people too many choices.

Does Sheena’s presentation sway your approach to product selection? How might her views affect how you market to consumers?

Not long ago, I was fortunate enough to hear Michael Sansolo discuss the issues of choices and how they play into product selection in grocery stores. As he put it, several selections are good, but beyond that choices can often confuse the customer and lead her to not buy anything at all.


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