This week’s gems offer up tips on how to improve your business’ facebook page, how to get more speaking gigs by improving your branding, why you should be using facebook, and how IKEA is using a game of hide and seek as a viral marketing opportunity.
Susan Payton provides an honest look at what you should be doing with your facebook fan page. I loved Susan’s approach to this article. Her insistence that the reader pull up and review her own fan page while reading the post is a nice learning experience. Her honesty and insight is wonderful.
If anything, do not overlook her section on creating a facebook strategy. Using good tactics is okay, but paring them with a real strategy and metrics is the foundation of good marketing.
If you are running a blog, hopefully it is set up on the WordPress platform. If you still have not set up a blog for your business, there is no better time than now. This article is a great iconographic that overviews what it is and why you should choose it as your blogging platform.
Dan Heath offers his tips for creating a killer mission statement and shares the pitfalls you should avoid.
Johnny Campbell discusses the steps you need to take to brand yourself and improve your speaking gigs.
This is hilarious. I have not done this, but I might have to give it a try. Cynthia Boris gives us a glimpse at how an Australian IKEA location took a massive game of hide and seek and turned it into an incredible marketing opportunity.
Tuesday – Cause Marketing and Your Business
Wednesday – Does Your Business Need a Blog?
Friday – Got Blog? What Next?