SBM 101: Blendtec – Making the Ordinary Extraordinary

Is it possible to take something as ordinary as a blender and actually make it extraordinary? One company has come up with a hilarious way to accomplish just that.

Blendtec is the maker of high-end, industrial strength blenders. But how have they stood out from the competition?

Take a look at this video to see how:

Figured it out? Over the last several years, the folks at Blendtec have blended just about anything that can fit into one of their blenders.

It is a simple way to differentiate, but if it were really that simple we would have seen other companies doing stuff like this long ago. Differentiation might look easy, however, it takes a creative mind, experimentation, and often a lot of hard work to actually create something that is meaningful.

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