If you have not head about People for Bikes, you need to check out their current campaign.
What makes the campaign so cool?
- It is a great cause.
- They have a wonderful story to tell.
- The design is beyond cool.
- Sharing the word about their cause is easy.
- You can have fun doing it.
One area many brand managers can learn from is how they have made it easy to download their logos. Traditional brand managers would guard their logos and find silly ways to prevent the public from easily using them. Today’s social savvy brand managers understand that 1) this is a waste of time (logos are easy to come by regardless of your efforts) and 2) allowing the public, media, and others access to your approved logos ensures that the “right” logo is being shared. Yes, you will run into those that will abuse this, however, optimism is a much better and healthier approach to take. Most of the people who are looking for and using your logos need them for good reasons.