Volkswagon: Make Life a Little More Fun

It looks like the folks at Volkswagon are up to it again. For a while now, the company has been working on a project called “The Fun Theory.” It is some of the most exciting marketing I have ever seen. The idea behind it is pretty simple – by making ordinary, every day activities and making them fun, more people will get involved.

They have done everything from creating trash cans that are fun to use to encouraging people to use stairs instead of escalators. It is a simple idea, but it has the potential to radically change how we live.

Here’s a look at the company’s latest fun experiment:

After watching this video, are there things you could be doing to make your business funner for your employees or customers? What if you found ways to make the checkout process fun or more interesting? Could you turn parts of your business into a game?

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s