It looks like the folks at Volkswagon are up to it again. For a while now, the company has been working on a project called “The Fun Theory.” It is some of the most exciting marketing I have ever seen. The idea behind it is pretty simple – by making ordinary, every day activities and making them fun, more people will get involved.
They have done everything from creating trash cans that are fun to use to encouraging people to use stairs instead of escalators. It is a simple idea, but it has the potential to radically change how we live.
Here’s a look at the company’s latest fun experiment:
After watching this video, are there things you could be doing to make your business funner for your employees or customers? What if you found ways to make the checkout process fun or more interesting? Could you turn parts of your business into a game?