In “Crush It” Gary Vaynerchuk has a chapter that is all about the “world’s best marketing plan.” The plan and chapter are summed up with one word, a word you will have to learn about by reading his book. I finished reading Gary’s book several weeks ago and I keep coming back to that chapter in my head, wondering if he had indeed hit upon something special.
If you have not watched Gary before or read his book, you really should. The man is known for his passion (no, passion is not the word – it is closely related though).
One word, one simple word that blows most marketing plans away. How is this possible? Well, if you and everyone in your business did this one thing you would find that people would love you and would be more loyal to you.