What is the difference between a great marketer and a poor one? Here are seven things you can be doing (or should be) to make yourself stand out from the crowd.
- Great marketers are strategic. Thinking long term can be difficult; however it is necessary in order to build the types of campaigns, programs and promotions that consumers will fall in love.
- Great marketers seek business results. Every campaign you develop should be tied back to specific and measurable goals that will deliver a return for your client. They can be very simple things like building foot traffic or getting samples into the mouths of prospective buyers. They can also be very complex like increasing market share over the next three quarters by 15%.
- Great marketers use metrics. This is tied directly to number 2. These people find ways to scorecard the success or failure of their strategy and tactics. Great marketers want to know what is working well and what isn’t in order to share results with their clients and so she can improve her own way of doing things.
- Great marketers are solution finders and problem solvers. These are the people that have a knack for looking at how something is today and look for ways to improve upon it or make something new that will replace it. It doesn’t matter if it is a product or service that she is looking at.
- Great marketers are resourceful. The best marketers that I know aren’t willing to be held up by roadblocks. They listen to their gut and find ways to make things happen. Sometimes this means thinking of some innovative way to fix things. Other times it means digging down deep within, mustering up some major grit, and fixing the problem yourself.
- Great marketers stay current. It is a challenge keeping up with all of the changes in any field. Marketing is no different. There are innovations occurring all of the time. We have traditional media, new media, social media, guerrilla marketing, surprise marketing, Internet marketing, word-of-mouth marketing, CRM, B2B, B2C, SEO, branding, positioning, etc. It can be a little overwhelming at times; however, the best marketers find ways to stay current with what is happening in their field and in other fields in order to provide their clients with the most current and effective marketing around.
- Great marketers walk the razor’s edge. This is a tough one, but from what I have seen, great marketers are willing to do what others are not willing to do. They are edgy. They are willing to push the envelop in ways that might result in them getting cut from time to time.
This list is not definitive by any means, nor are they in any particular order. These are simply traits I have watched for in those around me and from those marketing professionals that I have great respect for. If you have others that should be on this list, I would love to add them.