My wonderful friend Sarah sent me links to the latest Old Spice commercials and an interview with the campaign’s creators. You can watch all three below.
To watch the interview with the campaign’s creators, follow this link: http://www.kgw.com/thesquare/Im-on-a-horse-The-brains-behind-Old-Spices-latest-ad-84825922.html
There’s a great debate raging about these commercials. Are they more of the same advertising noise that so many consumers work like crazy to tune out and avoid or are they effective? Were they rushed? Will they get men to buy more Old Spice? Will their wives and girlfriends buy it for them?
I would love to hear your thoughts on the matter. Please comment or take the poll below. From my perspective, they work well. They are funny and entertaining. And from the number of times friends, coworkers, and family have sent these links to me, I’d say they have definitely improved awareness about the brand.