I was just taking a look at some of the efforts being made by grocery stores within the social media landscape. Here’s what WinCo is up to:
So far, they are not doing anything of great interest. I would actually say that their efforts are a little on the pathetic side when compared with what Whole Foods has going on:
website: http://www.wholefoodsmarket.com/ (see top right hand of homepage)
What’s the difference between the two? Whole Foods has been at this for a long time. They’ve developed content (something WinCo will probably have a tough time doing); they aren’t trying to sell you stuff; they have built a brand worth talking about; they have a wonderful story to tell; and they are trustworthy. Winco’s has one thing they can talk about – price. Aside from their price image, it is hard to talk about their big, sterile buildings, lack of personal contact, lack of service, lack of selection, lack of product knowledge, lack of story… You get the picture.
Whole Foods has over 1.5 million followers on their global twitter site. This does not include the twitter pages that are being built for every single one of their stores (where individual stores talk about their upcoming events, cooking classes, cooking tips, meal solutions, promotions, etc (http://twitter.com/WFMCottHeights). Each of their stores have their own blog pages as well (http://wholefoodsmarket.com/storeblogs/highlanddrive/). Whole Foods gets the online world better than anyone in the grocery business. What they have done is integrate all of their web efforts to tell one simple story that is focused on a specific audience.