Ever since I completed Graduate school back in May, I have been trying to get caught up on a few books that have been sitting bedside for the last couple years. I’ve been making progress and wanted to share a few reviews.
Lovemarks, by Kevin Roberts, CEO of Saatchi and Saatchi Worldwide, is a wonderful book that takes a close look at how savvy companies are finding innovative ways to connect with their consumers. This is a book that takes you deep into the creative side of marketing.
The Lovemarks Effect, also by Kevin Roberts, serves as a follow up to the previous book. In it, Roberts looks closely at companies that have taken the “lovemarks” approach to their businesses and what the payoff has been. This is creative marketing at its best.
Both of these books indulge in the creative side of the marketing world and forget (for good reason) about the quantitative issues that often plague bad marketing.