I don’t often write about retail experiences, but I think I am going to start, mainly because so much can be learned about a brand simply by walking into a store.

Brand experience number one, Nostalgia, a little, downtown coffee shop I like to frequent (100 south and between 2nd and 3rd east – south side of road). It’s a nice little shop and typically not very busy. The coffee is far better than Starbuck’s and the old brick building gives this place a true cafe feel. Throw in some friendly customer service and one of the cutest girls to serve up a good mocha and you have yourself a great place to relax or get a little reading done.


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