This is an amazing spot. Yeah, we all understand what Chevron is up to with this ad, but they achieve their goals well. I will say this. Everyone I have shown this commercial to finds it appealing, but they walk away skeptical, often complaining about big oil companies and their strangle hold on consumers. I would agree, but this commercial seems like the first of a well-planned campaign, one that could begin winning people over.
Chevron is faced with the same challenge U.S. automakers have faced for years. They keep promising, but never deliver. Chevron and its competitors must find a way to deliver before the American consumer grows tired of their rhetoric.
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