Posted in Apple, Creative, General, Marketing, Microsoft, Rhetoric, Web Marketing on April 5, 2009 | Leave a Comment »
Microsoft launched their latest “we are cheaper” ads aimed clearly at Apple’s pricier laptops. See the ad below:
Gotta love them for trying; however, if you are even tempted by this commercial, you should read this article that does a fine breakdown of the “better laptop” the “technically savvy” PC buyer ends [...]
Posted in Apple, Computers, Marketing, Microsoft, Public Relations, tagged Apple, Creative, Entertainment, Marketing, Microsoft on March 28, 2009 | Leave a Comment »
Microsoft is still on the defensive and trying to find a way to appear better than Apple. Their latest attack – PCs are cheaper! Check out the commercial below:
The amazing part of this is that some fool at Fortune magazing actually thinks this is a pertinent point of differentiation (see article). [...]
