I had an opportunity to finish reading Seth Godin’s “Free Prize Inside.” This was a great book. Though I have read a lot of his other books, this is one that I didn’t take much interest in until recently when I was asked to work on some innovation project for work. The timing could not [...]
Archive for the ‘Marketing’ Category
Seth Godin’s “Free Prize Inside”
Posted in Marketing, seth godin, tagged book review, books, seth godin on November 28, 2009 | Leave a Comment »
Al Gore’s “Our Choice”
Posted in Amazon, Creative, Entertainment, General, Marketing, Politics, kindle, tagged al gore, kindle, our choice on November 7, 2009 | Leave a Comment »
Hi Al. You’ll probably won’t ever read this; however, I wanted to ask you something. I’ve read all of your other books and was excited to see you on the Daily Show where you were premiering your new book, “Our Choice.” I was so interested in the new book that I ran over to my [...]
Dear Comcast, Thanks but…
Posted in General, Marketing, customer service, tagged comcast, customer sercice, twitter on October 31, 2009 | Leave a Comment »
Dear Comcast,
Thanks for replying to my tweet and even the phone call. That was pretty cool of you. But there must hve been a miscommunication.
You see, when I posted the tweet, I specifically said that I all I wanted was high-speed internet service at a fair price – no outlandish fees, no bundling, and [...]
Netflix and the Post Office
Posted in General, Marketing on September 7, 2009 | 5 Comments »
I’ve been using NetFlix for about a year now and I can’t say enough good things about the service. I get to watch the movies I want to watch without the hassles of going to a physical store. To top it off, their streaming service rocks (now I just have to buy the box for [...]
Disney Institute (days 3 & 4)
Posted in General, Leadership, Marketing, Public Relations on August 21, 2009 | 1 Comment »
The last couple days with the Disney Institute have been quite informative. Day three was spent learning about managing our team and day four looked specifically at how to deliver the “wow” experience to our guests. The Disney team has learned a ton from their many years in business and I look forward to taking [...]
Disney Institute – Day 2 (blogging from Orlando, Florida)
Posted in Leadership, Marketing, word of mouth on August 19, 2009 | 1 Comment »
Rain, rain and more rain – that’s what we dealt with on the weather side; however, today we had the opportunity to take a good look at the many leadership principles that the Disney corporation hangs its “mouse ears” on. It’s a remarkable company powered by remarkable people and it is truly an honor to [...]
The Disney Institute (blogging from Orlando, Florida)
Posted in Marketing, word of mouth, tagged Disney, Disney Institute, Marketing, word of mouth on August 19, 2009 | Leave a Comment »
Today, we started our sessions with the Disney Institute (DI) here in sunny Orlando, Florida. Day one was a complete blast. Their trainers are world class and we even had a visit from Ivana Dream, their resident mother fairy. She and I had a wonderful exchange in the class.
The scope of the class was amazing. [...]
WiPay for Wifi: Disney Yacht Club
Posted in Marketing, Web Marketing, word of mouth, tagged customer service, Disney, disney resorts, Marketing, word of mouth on August 19, 2009 | Leave a Comment »
I travel all over the place these days and as a stressed out business traveler, I’ve noticed something strange: WiFi tends to be free in the strangest of places. Why is it that I can go to a tiny hotel in the middle of nowhere and get free WiFi. Yet, at some of the nicer [...]
Word of Mouth: There Whether You Like It or Not
Posted in Marketing, tagged Marketing, word of mouth on August 19, 2009 | Leave a Comment »
It’s a fact. People are talking about you. Some might be saying nice things; others might be saying some very awful things. It’s going on all the time and there’s little you can do to control it.
The very thought of controlling word of mouth is ludicrous. Yet, you can influence. You are influencing it right [...]
Presentations 101
Posted in Creative, Leadership, Marketing, tagged westminster college, presentation, business basics on July 22, 2009 | Leave a Comment »
I finished up my graduate degree frm Westminster College in Salt Lake City, Utah a little over a year ago. My time there was well spent. I had the opportunity to learn from Dr. Christne Seifert and spent my last year in school attending a world-class mentoring program called Master Track (thanks to Martha Felt [...]
