Winco vs. Whole Foods: Why branding matters in the social media landscape

I was just taking a look at some of the efforts being made by grocery stores within the social media landscape. Here’s what WinCo is up to:
website: http://www.wincofoods.com/
twitter: http://www.twitter.com/wincofoods
facebook: http://www.facebook.com/winco.llc
youtube: http://www.youtube.com/user/wincofoodsllc
So far, they are not doing anything of great interest. I would actually say that their efforts are a little on the pathetic side when [...]

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